Education + Certification
The Cooper Union, New York, New York, July 2014 Type@Cooper Condensed Program
Typeface Design Certificate
Seattle Central College, Seattle, Washington, June 2014 Seattle Central Creative Academy
Associate of Applied Science in Graphic Design, Dean's List
Work +
Experience
Freelance, 2007 - Present Graphic Design, Calligraphy, and Hand-Lettering
+ Matthew Sherman Design, LLC (formerly Sureman Design, LLC) formed in Hawaii 2019
+ Supporting brands with building or rebuilding brand identity and supporting marketing/advertising for web, print, and social media. Services also include creating large scale artwork for physical spaces
Clients: Alexander + Baldwin (Honolulu), Aqua-Aston Hospitality (Honolulu), BLKCoral (Hawaii), BlueSkye Creative (San Diego), The Chicken Supply (Seattle), Dummen Orange (Ohio), Doggie Lama Dog Care (Seattle), Filipino Jaycees of Honolulu (Honolulu), Hawaiian Airlines (Honolulu), Karen Obrist Photography (Brooklyn), Mandy’s Family Restaurant (Eugene), Paiko Hawaii (Honolulu)
Bellows + Whales, 2021 - Present Owner, E-Commerce/Retail
+ Online retail space selling photography, art, and home goods
+ Designed the brand identity and web/social media presence
Aqua-Aston Hospitality, Honolulu, Hawaii, February 2020 - Present Graphic Designer, Contractor, Part-Time
+ Works closely with marketing team to support brand, marketing, and advertising initiatives ranging from web to print
+ Designed the Next-Level Clean brand identity which appears in Aqua-Aston Hospitality properties they operate and manage to support their commitment to exceptional care
+ Design high-visibility marketing campaigns promoting deals and/or property specific programs for web, print, and social media while maintaining brand guidelines/standards
+ Continuously manage multiple projects simultaneously and deliver visual assets within tight deadlines
Amazon, Fresh Creative Studio, Seattle, Washington, April 2015 - May 2018 Visual Designer, Full-Time
+ Converted from contractor to full-time October 2015
+ Designed web merchandising visuals for AmazonFresh and Amazon.com including third-party vendor advertising while maintaining brand standards and site guidelines in a customer-obsessed environment. Produced design templates for ease of completing marketing requests.
+ Edited in-house and stock photography, which included masking, color correction, lighting, and changing exposure levels.
+ Worked closely with vendors and marketing managers, design managers, art directors, creative producers, visual/user experience designers, and developers to strategize site merchandising and graphics.
+ Collaborated with Amazon Dash product manager and team and produced seasonal Amazon Dash print catalogs for consumers, featuring products sold on AmazonFresh. Developed new templates and guidelines for catalogs and managed designers to produce holiday and recipe print catalogs.
+ Developed and took ownership of the print design of merchandising/advertising material inside AmazonFresh grocery bags. Worked with print vendors on a regular cadence and performed a print-check with vendor on location.
+ Continuously managed multiple projects simultaneously and delivered visual assets within tight deadlines.
glamazon, Amazon's LBTQ+ organization, Seattle, Washington, August 2015 - March 2017 Design Lead, Volunteer
+ Worked with the glamazon board and community to create the new brand design for the organization, which included the logo, localization, graphics for internal tools, and brand usage guidelines.
+ Worked as the design lead to produce graphics for merchandise including t-shirts, stickers, flags, and banners.
Amazon.com, Kindle Accessories, Seattle, Washington, September 2014 - December 2014 Visual Designer, Contractor
+ Created prominent graphics appearing on Kindle e-readers, Fire tablets, and the Amazon website in partnership with the Kindle Accessories marketing and business team while maintaining brand guidelines.
+ Conceptualized and executed production of advertisements for Special Offers edition tablets and e-readers, including Amazon branded products, warranties, and third party vendors.
Rosehedge/Multifaith Works, Seattle, Washington, 2007-2013 Graphic Design and Calligraphy for Non-Profit, Volunteer
+ Appointed award designer/artist for the Stronger Together World AIDS Day Breakfast fundraiser, 2011-2013
+ Designed a 25th anniversary logo for web and print use, 2013
Skills
Calligraphy and Lettering Pen, brush + ink, vectorization
Typeface Design
Graphic
Typography, print/layout, art direction, branding, illustration
Interaction
Experience with: UX/UI, information architecture, wire-framing, iconography
Web
Experience with: HTML5 & CSS3 responsive design, WordPress, Squarespace, Flodesk
Photography
DSLR + iPhone
Software
Proficient in: Adobe Illustrator, InDesign, Photoshop, Lightroom, Bridge; Microsoft Word, Excel
Experience with: Figma, PowerPoint, Adobe After Effects, Dreamweaver, Premiere Pro; Robofont (Typeface design software)